Run A Pub

Why run a pub?



Taking on a tenancy means that you benefit from all the support we offer to our pubs but you get to use your passion and individuality to add your own flair to the place. You have the opportunity to be your own boss, partner with us and be at the heart of the local community.

We are looking for people who want to take a tenancy and put their mark on it and are up for the challenge of running a pub. The right attitude is important to us so the perfect tenant would be ready to use their passion for amazing customer experience to secure their place in the community.



As a Liberation tenant you will benefit from our buying power as well as tapping into our all round specialist help and advice and the team are always on hand for a chat.

We have our own award-winning craft brewery in St.Helier, Jersey producing over 100,000 of pints every year. We are very proud of our Channel Islands heritage. The Liberation Brewery has been supplying the Channel Islands with its award-winning beers for over 150 years. Pat and Peter take great pride in crafting our unique and distinctive seasonal range as well, using the finest local ingredients.

We also have 17 managed pubs and bars across the Channel Islands, where you will always receive a warm welcome. We’re very proud of our eclectic and unique pubs & bars, which most recently won award for Best Premium Food Offering, Best Managed Pub Company and Best Accommodation operator at the coveted 2022 Publican Awards.



We have a team of friendly, approachable professionals to assist and guide you through your journey as a Liberation tenant. This team has the know-how in all areas of the business so any queries you have can and will be answered, and if they don’t know the answer they will find it for you!

Your Operations Manager is the first point of contact of our support teams. As experts in their business and with a wealth of industry knowledge the are there to support and mentor you to ensure your business is a success. Whatever your needs are, just a quick call or a face to face business meeting; they bring enthusiasm and advice to help you on a day to day basis.

Whether it’s just a quick call, or a face-to-face meeting, we are here for you to help make sure your business is a roaring success.



Training is at the heart of every successful business and as we’ve continued to invest in our estate, we’ve also continued to invest in our tenanted businesses.

  1. Our online learning management system allows you and your teams grow and develop

  2. We are a Centre for Excellence in Cask Marque training, providing cellar management training to all tenants.
  3. Partnering with Bibendum wine; we run regular sessions on tasting, serving and marketing wine.
  4. We will regularly invite you to workshops that we run internally that will give you valuable support on the day to day running of your business and its profitability
  5. We offer ongoing marketing support ranging from social media best practice to producing point of sale


Before you apply to run your own pub business, here are some factors that you need to be aware of:

Taking on a tenancy business involves a significant financial outlay.  You need to be conscious of the amount of capital you will have to invest from the start.

Take lots of advice and read up as much as you can on the law, how the agreement works, what you can expect from us and what we will expect from you. You will need training. Our pre-entry awareness training is compulsory.

Running a pub is hard work and requires a lot of commitment, so it doesn’t someone with little to no industry experince. Howevere the rewards can be great too! Consider whether you have the right skills before taking the next step.  A number of our pubs would be ideal for people with the rights abilities  looking to take their first step

So maybe you’re an experienced pub licensee looking for a new opportunity, a business person looking for a first venture in hospitality, or chef seeking a venue to showcase your talents. We’re confident we’ve got a venue that will suit you.





If you are interested in finding out more about us and taking on one of our pubs please get in touch by emailing

We can then grab a coffee (or a pint) and have an initial chat about how it all works and go from there.


    The first thing to consider is if you have the sufficient funds to run a pub tenancy. Just having enough money to buy the stock and pay the deposit may not be enough, and you may find yourself running out of available cash as most businesses lose money in the first few months of trading, so be prepared and make sure you have the necessary funds to see you through. Don’t forget the wages of your employees and your manager’s cost if you have one. It is always advisable to consult an accountant on these matters.


    Running a pub is a way of life, with long working hours and never really being ‘off duty’, the stamina needed can put a strain on personal relationships. You will live and breathe the pub, within the community you will be seen as the figurehead and host, able to deal with difficult situations as well as being able to recognise locals by name and remember what they drink. Mental gymnastics, excellent customer service and management skills are what’s needed along with charisma and a flair for the job.


    The first few days of any pub tenancy and the lead up to moving will be extremely busy and exciting. The more planning you have done before you open your doors to paying customers, the smoother the change over should be. You should have set up a business bank account, decided upon your menu, arranged a stock taker and an accountant, made arrangements for the initial beer delivery and set up any suppliers that are not part of your tie, for example food suppliers or utility companies. The first day and night of your tenancy will be a real test. Make sure that the first experience the local customers have is a friendly, relaxed atmosphere. This will stand you in good stead for the future.