Why run a pub?

Be your own boss

Taking on a tenancy means that you benefit from all the support we offer to our pubs but you get to use your passion and individuality to add your own flair to the place. You have the opportunity to be your own boss, partner with us and be at the heart of the local community.

We are looking for people who want to take a tenancy and put their mark on it and are up for the challenge of running a pub. The right attitude is important to us so the perfect tenant would be ready to use their passion for amazing customer experience to secure their place in the community.

If you are interested in running a pub, we have some of the most beautiful in the Channel Islands. We continue to invest in all of our pubs, in the past year we have worked closely with our tenants to adapt and build new outdoor spaces just in time for restrictions to allow outdoor guests.

Why us?

As a Liberation Group tenant you will benefit from our buying power as well as tapping into our all round specialist help and advice. We have a dedicated portal filled with valuable resources, contacts, and news for our tenants to use and the team are always on hand for a chat.

We all share a passion of creating warm, hospitable pubs. Every last one of them is individually unique and proud to pull a pint of our famous beer. We get the greatest buzz from seeing customers enjoying the food and drink we’ve made and served with love.

We’ve been brewing beer in the Channel Islands, for the Channel Islands, for nearly 150 years. We’ve weathered a lot during this time – two World Wars, German occupation, depressions, recessions and cultural shifts. Yet against all the odds, we’re still here, proudly doing what we do best – making multi-award-winning beer the Liberation way, without compromise or gimmicks.


We have our own award-winning craft brewery in St.Helier, Jersey producing over 100,000 of pints every year. Ranging from our gold medal-winning Liberation Ale to our Seasonal beers using only the best local ingredients.

Our pub business has won the much coveted Publican Award of Best Food Offer two years in a row.


Ongoing Support

We have a team of friendly, approachable professionals to assist and guide you through your journey as a Liberation Group tenant. This team has the know-how in all areas of the business so any queries you have can and will be answered, and if they don’t know the answer they will find it for you!

Your operations manager is the first point of contact of our support teams. As experts in their business and with a wealth of industry knowledge the are there to support and mentor you to ensure your business is a success. Whatever your needs are, just a quick call or a face to face business meeting; they bring enthusiasm and advice to help you on a day to day basis.


Training is at the heart of every successful business and as we’ve continued to invest in our estate, we’ve also continued to invest in our tenanted businesses.

  • Our online learning management system allows you and your teams grow and develop.
  • We are a Centre for Excellence in Cask Marque training, providing cellar management training to all tenants.
  • Partnering with Bibendum wine; we run regular sessions on tasting, serving and marketing wine.
  • We will regularly invite you to workshops that we run internally that will give you valuable support on the day to day running of your business and its profitability
  • We offer ongoing marketing support ranging from social media best practice to producing point of sale.


Does the idea of working in one of the most vibrant industries appeal to you? Do you love the idea of being your own boss but having the support of a trusted partner?

At Liberation Group we’re always on the lookout for driven, forward thinking and passionate people to join our team. If you have ideas a plenty, heaps of enthusiasm, and a solid understanding of the market, it could be the start of a fantastic partnership.