Soft Drink Drive Campaign 2011

The Liberation Group is once again offering free soft drinks to motorists driving friends on festive nights out at their 44 public houses in Jersey.

The largest pub, bar and restaurant business in the Channel Islands is running the offer until New Year’s Eve to anyone volunteering as the designated driver for two or more friends. To qualify, the designated driver must make themselves known to the staff serving their party to receive a free non-alcoholic drink with every round of drinks served during their stay.
Liberation Group Chief Executive Officer, Mark Crowther says the idea behind the ‘soft drink drive’ campaign is to promote sensible driving over the Christmas and New Year holidays in the interests of road and public safety.

‘When we launched this initiative last year it proved extremely popular. We want our customers to have a great time by enjoying our hospitality over the holidays but we also want them to get home safe and sound. Those who drive when they have consumed in excess of the legal limit are a danger to themselves and other road users. By offering free soft drinks to those celebrating with family and friends in our pubs, we want to encourage Islanders to think hard about drinking alcohol when they are driving,’ he said.

Staff in all Liberation Group pubs have been briefed on taxi services to be best able to advise drinkers on the alternatives of how to get safely home. Posters encouraging Islanders not to drink and drive will also be displayed in prominent locations in the participating pubs.

Designated drivers must be aged 18 years or over and will be able to choose drinks from the J2O and Pepsi ranges. The offer is also being extended to the Group’s pubs in Guernsey and Jersey.