Liberation Brewery flies the flags in London

The flags of the Channel Islands will be flown with pride when the Liberation Brewery promotes the region’s beers at the UK’s premier beer festival at Earl’s Court in August.

The islands’ finest beers will be served up alongside hundreds of others from the length and breadth of the British Isles and across the globe at the CAMRA Great British Beer Festival. The five-day event runs from 3 to 7 August and will bring together the leading names in British brewing, showcasing about 500 real ales, ciders and perries, including golden ales, fruit beers, stouts and bitters as well as international beers. It is the second-year running that the brewery, which is owned by the Liberation Group, has taken part. In 2009 its flagship beer, Liberation Ale, proved to be one of the most popular with the 64,000 people from the drinks trade and the general public who attended.

As well as the award-winning Liberation Ale, the brewery is also taking casks of its new seasonal beers - Ambrée, Blonde, Rouge and Noire - to Earls Court along with the old favourites, Mary Ann Special and Best. In total 66 casks equating to 9,500 pints will be on tap at the brewery’s stand.

The Chief Executive Officer, Mark Crowther, will be accompanying the brewery team from Jersey and Guernsey to promote not just the beers but all the Channel Islands as destinations worth visiting. The stand will be decorated with promotional material provided by the islands’ tourist offices.

Mr Crowther said: "This is a wonderful opportunity for people outside the Channel Islands to be able to sample and enjoy our quality beers, in particular our successful flagship Liberation Ale. Serious ale drinkers like nothing better than sampling new beers, so we expect to attract a great deal of interest from ‘tickers’ – beer aficionados who like to tick off the list of British beers as they taste them. As the list keeps growing on an almost daily basis, they face a never-ending task and one that could bring them to the islands to sample our beers at their very best in our pubs in Jersey, Guernsey, Alderney and Sark."

Beer drinkers in the English counties of Wiltshire and Lincoln are already enjoying Liberation Ale which is now being exported to the UK. Mr Crowther said discussions were on-going with breweries - large and small - to expand the export market and to maximise the ever-growing popularity for cask ale among beer drinkers nationwide.

As well as featuring the flags of Jersey, Guernsey, Alderney and Sark on the branding, Liberation Brewery beers also carry the mark of the Genuine Jersey Products Association of which it is a member. This signifies the true local provenance of the product.