Germans to be Liberated by local ale
19 October 2011
A barrel of Liberation Ale is making its way to a prestigious brewing exhibition in Germany.
A barrel of Liberation Ale is making its way to a prestigious brewing exhibition in Germany. Brau Beviale is the most prestigious capital goods exhibition for the drinks industry. Held at the Nuremburg Exhibition Hall in November, the event attracts the biggest brands from all around the world.
Brau Beviale is geared completely to the latest developments and trends in the production and marketing of beer, water and juices with a special focus this year on technology. 1,300 exhibitors will take a stand at the show which attracts more than 32,000 trade visitors.
The award-winning Liberation Ale will be featured on a stand hosted by the Brewing, Food and Beverage Industry Suppliers Association (BFBi).
Mark Crowther, CEO of Liberation Group, says: "We are very proud of the success we have achieved with Liberation Ale and are always pleased to supply a quantity for trade shows and other events but Brau Beviale is particularly important because of the number of trade visitors it attracts. We have seen, following our presence at the Great British Beer Festival in 2010 that having a presence at the leading exhibitions can lead to valuable export orders for Liberation Brewery. It’s good to showcase what we produce and even better if it leads to orders from new markets."
Liberation Ale won Gold in the International Cask Ale category at this year’s Brewing Industry International Awards, as did Mary Ann Best Bitter in the International Dark Beer category.
About Brau Beviale:
Brau Beviale 2011 - from 9 - 11 November in the Exhibition Centre Nuremberg – is the world’s most important capital goods exhibition for the beverage industry this year. 1,300 exhibitors provide information about new developments and improvements in beverage raw materials, technologies, logistics and marketing for the expected 32,000 trade visitors. But Brau Beviale is far more than just a show of products. Experts also appreciate the exhibition as a forum where they can exchange views at international level on developments in the global beverage markets and make sound preparation for investment decisions.