Winner Beer Champion at British Beer & Pub Awards '12
It is the first time the accolade has been awarded and Liberation Group was chosen over heavyweight industry competitors including Heineken UK, Thwaites and Carlsberg UK. In its submission Liberation Group described how it has encouraged Channel Island drinkers to appreciate beer again, through its extensive range of ales produced at the Liberation Brewery in Jersey.
In the Beer Champion category the judges were looking for companies that have successfully used their resources to advertise, innovate and celebrate beer, and in their assessments considered the standard of promotional material, social responsibility, environmental awareness and commercial innovation.
Liberation Group was also a finalist in the Pub Champion category.